Definition
Several fashion metropolises and regional markets organize their own fashion weeks. In addition to catwalk shows, this includes showrooms, digital formats, trade fairs, discussions and private appointments.
In simple words
Fashion Week does not refer to a single global event or exactly seven days. Season, target group and calendar differ for women’s, men’s, couture and other segments. The fashion shown is often aimed at a later sales season.
What to pay attention to
- Consider location, season and segment before comparing fashion week trends.
- Distinguish between official calendars, side events and independent shows.
- Evaluate trends only after several collections instead of after a viral single image.
Common misconceptions
There is no one Fashion Week. The term includes many organized calendars with different roles and target groups.
ESKYNA note
Fashion Week is less a single show than a time-packaged conversation in the fashion industry.