Definition
Depending on the purpose, lookbooks are aimed at purchasing, press, retail or customers. They show combinations, silhouettes, colors and the desired imagery of a brand.
In simple words
Unlike a catalog, a lookbook does not have to document every product in a neutral manner. Light, location, pose and styling create atmosphere. That’s why you should look at product effect and staging separately: a coat can look strong in the picture, but fall differently or have to be combined in everyday life.
What to pay attention to
- Pay attention to which recurring color and styling codes hold a collection together.
- Additionally, check product details in factual views or descriptions.
- Use lookbooks as combination inspiration, not as an obligation to repurchase.
Common misconceptions
A lookbook is not just a product catalog. Above all, it conveys a curated style and brand idea.
ESKYNA note
The lookbook doesn’t just show clothes, but how a brand wants you to see them.