Definition
The term was particularly associated with business fashion of the 1980s: prominent shoulders, clear suits and controlled silhouettes. Today, power dressing can look much more diverse and personal.
In simple words
Presence is not only created through hard cuts or dark colors. A calm trouser suit, a precise dress, high-quality knitwear or a consistent signature look can also convey strength. It is crucial that the outfit fits the context and does not demand more attention than the person would like to wear.
What to pay attention to
- First define what effect you need: authority, calm, creativity or accessibility.
- Check whether the shoulder line, material and contrast support this statement.
- Make sure you can move and talk without adjusting your outfit.
Common misconceptions
Power dressing does not mean dressing as strictly or masculine as possible. Power can also arise through calm, precision and recognizability.
ESKYNA mnemonic
Power dressing makes your role visible without masking your personality.