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What is Trend Cycle?

The trend cycle describes how a fashion idea arises, spreads, reaches its peak, declines and can return later.

Glossary illustration for Trend cycle

Definition

Classic models differentiate between phases such as introduction, growth, widespread acceptance and decline. Digital media can accelerate these processes, multiply them or divide them into many small micro-trends.

In simple words

Not every trend disappears completely. Some shapes become basics, others return changed after years. What is crucial for your personal wardrobe is whether a trend complements your own style identity or only attracts short-term attention.

What to pay attention to

  • Ask if you liked the item before it became widely visible.
  • First test a trend using accessories, colors or second-hand items.
  • Rate how well it works with at least three existing outfits.

Common misconceptions

A trend cycle does not have a fixed duration. Some ideas last weeks, others last decades.

ESKYNA mnemonic

Trends move the market - your style decides which movement you follow.